New media and public relations (MA)

Are you interested in Europeanization and globalization of international economy? Would you like to know different aspects of international business and marketing? Choose our International Business and Marketing programme – you will be prepared for action on rapidly changing international markets. The combination of economics, business practice and marketing approach learned during the course will enable you to acquire analytical skills and develop analytical thinking. You will gain practical skills in constructing and analyzing marketing research – quantitative and qualitative, developing a marketing strategy, conducting difficult negotiation talks, self-presentation technique.